As part of a global initiative, IKEA and IKEA Foundation are teaming up with six leading children's rights organizations and putting play at the heart of a new good cause campaignBURLINGTON, ON, Nov. 17, 2016 /CNW/ - Today, IKEA Canada announced a new campaign, Let's Play for Change which supports children's development and learning, equal participation, sports, and of course, play. For every children's book and toy sold at IKEA stores between November 20th and December 24th, the IKEA Foundation will make a donation of $1 to support children's right to play and develop in some of the world's most vulnerable communities. The IKEA Foundation's partners in this campaign are Handicap International Federation, Room to Read, Save the Children, Special Olympics, UNICEF and War Child. The programs supported by the campaign focus on children affected by disabilities, the Syrian conflict, unsafe migration, and poverty. "The Let's Play for Change campaign exemplifies our commitment to children's rights around the world," Brendan Seale, Sustainability Manager, IKEA Canada. "We know that children suffer the most in crisis situations and we are committed to upholding and raising awareness of their rights. By partnering with more organizations, this campaign has the potential to improve the lives of thousands more around the world." Let's Play for Change builds on the success of previous IKEA good cause campaigns, which have raised €118.8 million in total for IKEA Foundation partners since 2003. This is the biggest IKEA good cause campaign yet - with more products and more partners than ever before. To further support of this initiative, for the third consecutive year, IKEA invites children from around the world to enter into a drawing competition at IKEA stores. Ten winners will have their drawings turned into real soft toys, as part of a limited collection SAGOSKATT- designed by kids, for kids. Among last year's finalists, Léonard from Canada was selected as one of ten winners and saw his warm and happy sun design come to life as an IKEA soft toy. Cusomters will also have the chance to play to the virtual world by playing the new IKEA mobile game HOPP, which allows the game to create spaces in the virtual world. HOPP is free to download at ikea.com/HOPP.