NEW YORK, Nov. 17, 2016 /PRNewswire/ -- In politics and in business, women continue to face gender-based bias about their ability to lead. According to the results of a nationally representative HerVoice Survey of 1,000 U.S. adults by leading PR firm MWWPR and Wakefield Research, differences between the perceptions and expectations of male and female leadership in Corporate America are prevalent, reflecting generations-old stereotypes about weaknesses of women in leadership. The study was conducted in October, prior to the Presidential election, and comes on the heels of MWWPR's inaugural study earlier this year, which demonstrated bias in media coverage of female leaders relative to their male counterparts. MISOGYNY IN THE WORKPLACE IS REAL, ELIMINATING IT IS A WOMAN2WOMAN OPPORTUNITY When Americans were asked about the skills that are most often the yardstick for judging leadership performance and personal career success, the overwhelming majority give men the upper hand. More than three-quarters of respondents describe men as being stronger at delivering financial returns (83 percent) and developing business strategy (79 percent). More than two-thirds believe women are the weaker sex when it comes to negotiation (69 percent). Not surprisingly, respondents give women the edge in "soft skills", but by smaller margins. Slightly less than half of those surveyed (45 percent) describe women as better than men at managing people, and 59 percent give women the advantage in managing work-life balance. Women advance these beliefs, and were more likely to hold these beliefs than men. "Despite all the successful women in business who have been working to blaze trails for other women, the impact on the deeply held beliefs of the average American remain largely unchanged. Gender bias is a conscious bias, and it has a stronghold on the American psyche," said Carreen Winters, Corporate Reputation Chairperson for MWWPR and leader of the HerVoice practice. "The survey's results are eerily prescient about the results of the recent Presidential election, which had predicted that the first woman would be overwhelmingly elected and break the ultimate glass ceiling." As expected, women were statistically more likely than men to respond positively to women's capabilities. What was most surprising was the tendency for women to be more likely to reinforce gender stereotypes, revealing an important opportunity for women to help other women through advocacy, on a one-to-one basis and by changing the broader conversation.