SEATTLE, Nov. 17, 2016 /PRNewswire-USNewswire/ -- Whether it's the classic bedtime story or a warm pair of pajamas, online retailer zulily helps to create special bedtimes 365 days a year. This holiday season zulily is working with some of their boutique and beloved brands to help make bedtimes better for thousands of underprivileged children and youth across the country.
The holiday season means many different things to many people, but the one constant is usually that families spend quality time together, taking a break from their daily routines. For children and teens living in hardship or without a family to bond with, the simplest things can help nurture their spirits and provide them with a sense of comfort that will last long after December ends. This year, zulily is launching a series of events from Nov. 17 through Dec. 15 to provide children and teens in need with the essentials to help establish and celebrate a holiday nighttime routine of their own. The purchases made on zulily during this time, featuring a "Buy One, Give One" badge will trigger a donation to one of two philanthropic organizations, First Book and Treehouse, dedicated to providing children and teens with essential resources to help establish a stronger sense of routine. "Since we launched zulily, we've always believed we could provide something special for our customers each and every day. We have developed company-wide philanthropic initiatives that encourage our employees to give back in meaningful ways," said Darrell Cavens, CEO, zulily. "This holiday season, we're sharing our commitment to our customers by partnering with First Book and Treehouse. With every donation to First Book and Treehouse this holiday season, a child can enjoy the simple comfort of being tucked in at bedtime with warm, cozy pajamas and a bedtime story." First Book, a nonprofit social enterprise that provides new books and other essentials to children in need, truly understands the importance of story time as a way for parents and caregivers to bond with children and develop a love of reading.