ONSTED, Mich., Nov. 17, 2016 /PRNewswire/ -- Natural American Foods, Inc. ("Natural American Foods" or the "Company"), a leading producer and distributor of honey and other natural sweeteners, announced today that Lance Chambers has been appointed Chief Executive Officer. Mr. Chambers succeeds Rolf Richter, who will continue to serve the Company in an advisory role and as a member of the Company's board. Mr. Chambers joins Natural American Foods with over 19 years of professional experience in the food and beverage industry, most recently serving as President and Chief Executive Officer at Liguria Foods, Inc. (" Liguria"), a specialty food ingredient company focused on dried meats and pizza toppings. Robert Strauss, a board member of Natural American Foods, said, "We are delighted to welcome Lance to the Natural American Foods team. Lance is a highly-talented executive who has an impressive history of leading food companies and delivering exceptional results. His demonstrated track record of driving significant value creation across both sales and operations is a great fit for Natural American Foods as it continues to execute numerous compelling growth initiatives." Mr. Strauss continued, "On behalf of the board, we would like to thank Rolf Richter for his service and leadership, and we look forward to his continued involvement as a member of the board. His hard work and dedication have provided a great foundation for long-term success." Mr. Chambers said, "This is an exciting time for Natural American Foods and I am extremely honored to lead this great company into the future. The company's strong reputation for providing the highest levels of quality and customer service, combined with its leading global sourcing footprint and commitment to food safety and supply chain transparency, positions Natural American Foods for rapid growth. I look forward to working with an exceptional team to pursue exciting and transformational growth initiatives."