"We are committed to reinventing how work gets done using IBM iX and IBM Design as the new methods to reengineer business processes. We forged our partnership with Apple to change the nature of work by combining our expertise in customer experience design with our technological acumen," said Jesus Mantas, General Manager, IBM Global Business Consulting Services. "The changes we are driving with CEMEX focus on digital reinvention and customer experience transformation at speed and scale. Our approach always starts with user experience - creating exceptionally elegant and simple ways for clients, employees and partners to better perform their jobs."CEMEX is also leveraging Mobile at Scale for iOS, a new IBM app design and development model for the rapid development and deployment of multiple iOS apps. This unique, integrated approach enables CEMEX to work closely with IBM to quickly and efficiently design, develop, deploy and maintain apps over their lifecycle. To learn more about IBM iX, visit: https://ibm.biz/BdrUXg For more information regarding IBM MobileFirst for iOS apps and services please visit www.ibm.com/mobilefirst/us/en/mobilefirst-for-ios.html or www.apple.com/business/mobile-enterprise-apps/ ABOUT CEMEX CEMEX is a global building materials company that provides high quality products and reliable service to customers and communities in more than 50 countries. Celebrating its 110th anniversary, CEMEX has a rich history of improving the well-being of those it serves through innovative building solutions, efficiency advancements, and efforts to promote a sustainable future. For more information, please visit: www.cemex.com This press release contains forward-looking statements and information that are necessarily subject to risks, uncertainties and assumptions. Many factors could cause the actual results, performance or achievements to be materially different from those expressed or implied in this release. Neither of CEMEX or IBM assume an obligation to update or correct the information contained in this press release.