Winning Ways Make Cowboys a Hot Ticket

Behind unheralded rookie quarterback Dak Prescott, the red-hot Dallas Cowboys are off to their best start since 2007. Their winning ways are converting into big resale ticket demand through the end of the season. Demand for Cowboys tickets both at home and on the road is so high that the team will play in five of the 10 most expensive games over the next seven weeks.

On TicketIQ, the average resale price for Cowboys tickets at AT&T Stadium across all eight home games is $416. That easily makes 2016 the most expensive season since at least 2012. It surpasses the 2014 season when Cowboys tickets averaged $284.

With seven games remaining on the Cowboys schedule this season, the team's top-priced game comes against the Minnesota Vikings at U.S. Bank Stadium on Dec. 1. As it stands, the average resale price for Vikings vs. Cowboys tickets is $626 and the cheapest tickets start from $168. The Cowboys will play one other top-priced road game against the New York Giants on Dec. 11, where tickets average $506 and the get-in price is $245. 

The Cowboys will host the Baltimore Ravens this Sunday in their most expensive remaining home game. With the team searching for its ninth-straight win, the average price on TicketIQ is now $626. That is lower only than a Dec. 1 game between the New England Patriots and Denver Broncos, and a Dec. 4 game between the Los Angeles Rams and Patriots as the top-priced NFL games through the end of the season. Both those games own a $645 average on the secondary market.

However, while the Cowboys surge towards their first postseason berth since 2014, there are still relatively cheap tickets available for many of their upcoming home games. Their cheapest remaining game at AT&T Stadium comes against the Detroit Lions on Dec. 26. That game currently owns a get-in price of just $40. While this Sunday's game against the Ravens may be the team's most expensive home game on average, tickets are as low as $67 each.

The 8-1 Cowboys are looking to further separate themselves in the tough NFC East division, in which all four teams are above .500. The second-place Giants, who handed Dallas its only loss, are 6-3. Prescott, a fourth-round draft pick out of Mississippi State, began the season as the back-up to Tony Romo, but has excelled since replacing the injured, long-time starter. 

Fans will surely pay even bigger prices on the secondary market should the Cowboys make a deep push into the playoffs.

This article is commentary by an independent contributor. At the time of publication, the author held TK positions in the stocks mentioned.

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