FRISCO, Texas, Nov. 16, 2016 /PRNewswire/ -- Seven-time GRAMMY nominee Eric Church will perform at AT&T Stadium during halftime of the Dallas Cowboys Thanksgiving Day game on FOX against the Washington Redskins, kicking off The Salvation Army's annual Red Kettle Campaign. The nationally televised LIVE halftime performance marks the 20th year the Cowboys have partnered with The Salvation Army to launch the iconic campaign, which raises millions of dollars throughout the holiday season. Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7958031-salvation-army-redkettlereason
Donations help provide meals and shelter for families and Christmas toys for millions of children, in addition to numerous other social service programs The Salvation Army provides year-round, such as substance-abuse programs, shelter and counseling for victims of domestic violence, and military veteran assistance. " Eric Church is not only one of the hottest names in country music, but he has a passion [for] giving to those in need, making him a great fit for what Red Kettle Kickoff is all about," said Charlotte Jones Anderson, executive vice president and chief brand officer for the Cowboys and former national advisory chairperson for The Salvation Army. "Millions are impacted every year by the good works of The Salvation Army, and our goal is to help educate Americans that every penny dropped in those red kettles helps make a difference." The Red Kettle Campaign, which begins on Thanksgiving Day and runs through Christmas Eve, is the largest and longest-running fundraiser of its kind. It raised $149.6 million during the 2015 campaign alone and has raised more than $2 billion since the Cowboys Thanksgiving Day partnership began in 1997. "The visibility and true partnership the Dallas Cowboys have extended to our organization for the past 20 years to mark our most crucial fundraising season is something The Salvation Army is extremely grateful for," said Lt. Col. Ron Busroe, national community relations and development secretary for The Salvation Army. "We are looking forward to their continued support and another exciting kickoff performance." As the recent Country Music Association Album of the Year winner for his latest release "Mr. Misunderstood," Church has garnered GRAMMY, CMA, and Academy of Country Music Album of the Year nominations since releasing his first album, "Sinners Like Me," in 2006. He is a four-time CMA and five-time ACM award winner and has quickly become one of the biggest names in country music. He is currently gearing up for his "Holdin' My Own" headlining tour beginning in January.