Shares of (CRM) are down 6% over the past three months and are down about 4% over the past year. Investors are hoping the company's earnings results on Thursday are enough to jumpstart the stock.

Last quarter lacked the robust growth that was needed to take the stock higher, said TheStreet's Jim Cramer, co-manager of the Action Alerts PLUS portfolio, from the floor of the New York Stock Exchange Wednesday.

However, the company continues to invest in areas like artificial intelligence and machine learning, which will pave the growth path for years to come, Cramer said.

That's important to a lot of investors who will continue to hold Salesforce as a core component of their growth holdings, Cramer noted.

While Salesforce's stock hasn't had a great 2016, investors will be enticed by the company's long-term sales potential, which looks like it will go to $10 billion and eventually $20 billion, Cramer said. 

Analysts expect the company to earn 21 cents per share on $2.12 billion in sales for the most recent quarter.

At the time of publication, Cramer's Action Alerts PLUS had no position in companies mentioned.

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