DALLAS, Nov. 16, 2016 /PRNewswire/ -- Poo~Pourri announces that 100 percent of website sales - up to $50,000 - will be donated to the World Toilet Organization (WTO) on World Toilet Day, Nov. 19. World Toilet Day is a United Nations (UN) international holiday that raises awareness for the 2.4 billion people in the world who live without improved sanitation.
Lack of proper sanitation can result in long-lasting health, environmental and economic consequences. However, $1 spent on water and sanitation generates a $4.3 return in the form of reduced health care costs. Clean and safe toilets help prevent child deaths from diarrheal disease, and keep more girls in school by increasing attendance rates. That is why Poo~Pourri chose to benefit the World Toilet Organization's Rainbow School Toilet Programme, which helps build toilets for rural school children in countries such as China. "Our business is to make the bathroom experience better for everyone. And what an amazing opportunity to do that by giving schoolchildren in rural areas access to a safe, sanitary bathroom," said Suzy Batiz, CEO of Poo~Pourri. "Today and every day, we want to challenge the taboo around toilets and this silent sanitation crisis." The Rainbow School Toilet Programme benefits schools that have old, unhygienic dry system toilets where the excreta disposal site is uncovered and exposed to the environment, right behind the toilet building. Poo~Pourri's donation will also provide hygienic products for students such as soap bars and toilet education materials. "World Toilet Organization has absolute gratitude and feels honored to have Poo~Pourri by their side," said Nasha Pestonji, Fundraising Manager at WTO. "Through the support of Poo~Pourri, we are now able to provide a happy place for students, teachers and parents through access to a clean toilet with doors, taps with running water and soap for hand-washing, toilet paper and disabled toilet access. We look forward to building a long-term relation with Poo~Pourri to continue providing dignity and well-being to children." Sales from all products on Poo~Pourri's website, from the original before-you-go toilet spray to t-shirts and tote bags, will be donated to World Toilet Organization's Rainbow School Toilet Programme.