LAS VEGAS, Nov. 16, 2016 /PRNewswire/ -- Nominated for Edison Awards, LIQWID, a LeftsnRights Inc. brand, launches ad.Inject, the all-in-one tag-advertising engine enabling publishers for an entirely incremental revenue via programmatic and traditional media demand based exclusively on viewable ads, overcoming limitations of the inventory defined by ad slots and subject to the "fold". Photo - http://photos.prnewswire.com/prnh/20161116/440114 Different from DFP and the Prebid.js header bidding tag approach, LIQWID ad.Inject does not rely on Google's DFP (GPT) "ad slots" predefined manually in the markup of the webpages. Instead, a single ad.Inject tag, placed in the footer of the webpages, creates viewable inventory on the fly by injecting display, skins and video ads into the viewport of the viewers' browser programmatically, with no changes to the website required. This approach guarantees that only opportunities for viewable ads are being presented for bidding on the programmatic auctions and ads are delivered only within the viewable dimension of the viewer's [desktop or mobile] screen, regardless of the scrolling position of the viewable content, eliminating the real limitations of the ad serving architecture relying on the fixed-in-the-layout ad boxes and subject to the concept of "fold". "With little effort on our part, LIQWID has enabled a new type of high-value ad inventory for our sites with guaranteed viewability, and created a premium product that we can sell directly," says Aaron Thies, Ad Sales & Operations Manager at Horoscope.com. "Before we started a few months ago, we did not think that we could provide guaranteed viewable ad impressions in an unobtrusive format. We have achieved that with LIQWID."