SILICON SLOPES, Utah, Nov. 16, 2016 /PRNewswire/ -- When application network and security leader A10 Networks set out to relaunch its global partner program, the company knew it needed to provide partners with a great partner experience that matched the sophistication of its soon-to-be-launched Affinity TM Partner Program. Plus, they were looking for a solution that would seamlessly integrate with its Salesforce CRM and provide partners with industry-leading deal registration and partner marketing fund and training programs. For A10 Networks, a CRN 5-Star winner in the Software, Systems, Security, Cloud, Storage and Networking categories, the choice was Partner Relationship Management (PRM) leader Impartner, the industry's most award-winning PRM solution. A new video case study on A10 Network's use of Impartner's PRM solution is available at this link: https://www.impartner.com/resources/case-study-a10-networks.aspx
In making the choice for a new PRM solution, Lisa Varnell, A10 Networks channel marketing programs manager, said Impartner was the only solution that offered all the features the company was looking for. "Impartner provides our Affinity partners with the ability to truly engage with us around deal registration and the other key programs they find most critical, and they can see immediately what's pending and what's been denied," she said. "Since the new program and Partner Portal was rolled out to its channel partners, the company has seen increased engagement from partners, and growth in the partner community every quarter, generating pipeline and closing deals. It was also important that we chose a vendor who could support us globally, given the fact that our partner network is worldwide." "I have to say, Impartner makes my job easier," Varnell said. "It allows the A10 channel team to focus on the right channel partner at the right time. To have a successful partner program for any channel partner organization, you need to be able to actively engage with them in real time, you need to know what your partners are doing, and you need to have insights into your partners' pipeline for your solutions. It is critical to your organization's success. Impartner gives us that insight and helps A10 drive value to our Affinity partners every day."