NEW YORK, Nov. 16, 2016 /PRNewswire/ -- The Bloc, known as much for social responsibility as for creative excellence, was honored as Agency of the Year by Modern Healthcare and Advertising Age at the Healthcare Marketing IMPACT Awards, held last Wednesday in Chicago, Illinois.
The Bloc not only won Agency of the Year, but swept the show with nine other wins: four Golds, two Silvers, and three Bronze awards. The Bloc's outstanding work for Regeneron Pharmaceuticals was honored three times: "The Sneak" disease awareness campaign won a Gold for Audio Campaign of the Year and a Silver for Digital Campaign of the Year, and Regeneron's HCP program "Collective Focus" won a Bronze for Digital Campaign of the Year. The Bloc also took home four awards for their innovative sharing platform, "Caregivers Speak Up," which won a Gold for Website Campaign of the Year, a Silver for Integrated Campaign of the Year, a Bronze for Social Media Campaign of the Year, and another Bronze for Digital Campaign of the Year. Finally, The Bloc's HealthAwareNext platform was awarded two Golds in the Advocacy category: one for Digital Campaign of the Year and the other for Print Campaign of the Year.