PARK CITY, Utah, Nov. 16, 2016 /PRNewswire/ -- The Park City Chamber of Commerce/Convention & Visitors Bureau is pleased to announce the return of the Thin Air Innovation Festival, a unique conference experience which launched in April 2016. The conference attracts business groups and professionals from around the U.S. and worldwide for strategic discussions and networking sessions combined with skiing and outdoor excursions in the mountains of Park City, Utah. "We were thrilled at the response generated by the inaugural Thin Air Innovation Festival," notes Bill Malone, CEO of the Park City Chamber of Commerce/Convention & Visitors Bureau. "Bringing a diverse set of business leaders together to share their ideas and experiences in a scenic, active environment breaks down the everyday routine and opens channels to see new opportunities. We are delighted to have Park City serve as the backdrop for this inspiring event." The keynote speaker of the 2016 inaugural event was Kevin Plank, CEO and founder of Under Armor, one of the fastest growing and innovative brands in the world. "Kevin's insights about driving change and peak performance were the perfect way to launch the first Thin Air Innovation Festival," said Richard Bezemer, Executive Director of Thin Air. "Challenging norms, taking risks and improving after failure - these are all key to innovating and sustaining high-performance." The underlying concept for Thin Air is that business groups can host their individual conferences in Park City and participate in the festival as a value-add, not only as members of the audience but as active participants in the overall program. "Our aim for Thin Air is to create opportunities for professionals to meet and share experiences across different businesses and industries," said Ben Rifkin, Thin Air Co-Chair and President of Royal Street Investment & Innovation Center. "These groups all focus on improving performance and being the best in their respective fields. It's this mix of perspectives at Thin Air that creates space for new ideas and connections." In a Forbes.com article following the 2016 event, Bruce Kasanoff noted, "When it comes to conferences, small companies can fight above their weight class [at Thin Air]. If you only have 30 people in your organization, you don't have to settle for a mediocre speaker and the same 30 people you see every day. Instead, you can have it all… the excitement of a big event, the power and energy of a live music performance, and still have the intimacy and focus of bringing your core team together way outside of the office. This is how you bring out talent in people: Stimulate their creativity, pump up their energy and bring them to an inspiring setting." Anchoring the Thin Air 2017 conference program is David Pottruck, former Chief Executive Officer of Charles Schwab and author of the New York Times and Amazon best-sellers Stacking the Deck: How to Lead Breakthrough Change Against Any Odds and Clicks and Mortar. Mr. Pottruck is currently on the Board of Directors at Intel Corporation, Chairman of Hightower Advisors and an award-winning instructor at the Wharton School. About Thin AirThe Thin Air Innovation Festival is a business retreat and spring skiing 'end-of-season' celebration that takes place in April each year in Park City, UT. The festival provides a perfect atmosphere for diverse business groups to be bold, to build camaraderie and to create fresh strategies by combining ideas and activities that amplify how people live, work and play. At its core, Thin Air is about combining inspiration, creativity and purposeful effort into high-performance action. Visit www.ThinAirParkCity.com for schedule, speaker line up and ways to join in as partnering events, attendees and sponsors.