NEWPORT NEWS, Va., Nov. 16, 2016 /PRNewswire/ -- Michelin North America, Inc., a unit of Michelin Group, the worldwide leader in tire innovation and sales, has selected Swisslog Warehouse & Distribution Solutions (WDS) to automate a new distribution center in the U.S. The order value of the automation project amounts to a high double-digit-million euro range and was booked in the second quarter of 2016. Photo - http://photos.prnewswire.com/prnh/20161116/440097 The new distribution center will supply passenger and truck tires throughout North America, allowing the company to meet its ambitions for responsible logistics. Swisslog has been engaged to automate the warehouse operation including receiving, tire selection and sequencing, shipping, Warehouse Management Software and controls software. The project is expected to be fully operational in 2019. "Our expert warehouse automation design team was able to provide an exceptional solution to help Michelin achieve unparalleled customer service with low operating cost. This is another example of how Swisslog develops and delivers solutions that create outstanding customer value," commented Dr. Christian Baur, Chief Operating Officer of the Swisslog Group and CEO of the WDS Division. " The United States is a very important and rapidly growing focus market for Swisslog," added Baur. According to WDS Americas President, Markus Schmidt, "The Michelin contract confirms Swisslog's strategic focus on the automotive industry as one of our most important market segments. It underscores our expertise in designing, developing and delivering automated intralogistics solutions for the automotive industry and we are privileged to have won this significant opportunity to help Michelin achieve its strategic business objectives in the American market."