TEL AVIV, Israel, November 16, 2016 /PRNewswire/ -- Earnix, a leading provider of integrated customer analytics solutions for financial services, hosted its fifth annual Pricing & Innovation Summit. Held on November 2-3 rd in London, the event assembled more than 200 banking and insurance executives from 22 countries. (Logo: http://photos.prnewswire.com/prnh/20150721/238725LOGO ) This year Summit's theme was the customer centric future, focusing on the role of customers in shaping the financial services industry. The two-day Summit agenda offered 30 sessions and debates, covering business and technical perspectives alike. Speakers also shared practical use cases and experiences in applying data-driven decisions and predictive analytics for the financial industry. An impressive lineup of keynote speakers addressed strategic mega trends facing the industry. Neil Hiltz, Head of Global Financial Services Strategy at Facebook, Inc. spoke about best practices of financial services application in a mobile-first world; Chris Skinner, best-selling author Digital Bank and CEO of The Finanser, discussed the implications of the combination of the Internet of Things and the Internet of Value on financial institutions, governments and citizens; Frank Fallon, Vice President Global Financial Services, Amazon Web Services, addressed urgent topics related to cloud adoption in the financial industry including: security, regulatory compliance, data protection, agility, and scalability. This year's Summit program included honorable guest speakers from Capital One USA, PNC Bank, Intesa Sanpaolo, Barclays UK, Danske Bank, Jyske Bank, Simply Business, Suncorp, AIG, Co-operators, Generali, Link4, KPMG as well as other leading global financial organizations.