SAN FRANCISCO, Nov. 16, 2016 /PRNewswire/ -- BetterUp, the company making career coaching accessible to all, today announced its official launch and $12.9 million in funding with a Series A led by DFJ with participation from SVAngel, Freestyle and others to meet growing demand. BetterUp works with leading companies, including Facebook, Capital One, Logitech, Square and Deloitte to provide certified, executive-level coaching to employees across the organization. BetterUp helps employees thrive as individuals and grow as leaders, providing companies with a more engaged, confident and productive workforce. "The companies that have truly differentiated cultures believe in making all their employees the best versions of themselves," said Jessica Amortegui, senior director, learning & development at Logitech. "In today's workplace, there is only so much you can offer from perks and benefits. Employees who are engaged, passionate and committed need something more; they need to find greater meaning at work. To do this requires a different kind of talent investment -- one that acknowledges and develops the 'whole person.' We couldn't have stood firmly by that ethos and made such an indelible mark on the heart, head and hands of our employees without our BetterUp coaching partnership." Traditionally executive coaching has been reserved for senior management, leaving everyone else with training and development tools that no longer meet the needs of the modern workforce. According to a 2016 Bersin by Deloitte study, "Despite substantial efforts by learning professionals, a multibillion dollar leadership development industry, and more than 70 years of leadership research, the overall success by organizations to grow leaders remains dismal." Companies have put a heavy focus on programs such as workshops, classroom trainings and e-learnings that aren't meeting today's professional development needs— contributing to retention issues, leadership struggles and poor performance.