SYDNEY, Nov. 16, 2016 /PRNewswire/ -- Google Impact Challenge winner and George Clinical scientific leader, Professor Clara Chow will follow her presentation High-Touch, Low-Tech: The Power of Texting to Improve Health at the American Heart Association conference in New Orleans with a once-off talk on the evening of the 16 th of November in the San Francisco Bay Area. Professor Chow will focus her talk on the power of texting to improve health and clinical trial outcomes. Professor Chow and her colleagues at George Clinical's parent organisation, The George Institute for Global Health were recently announced winners of the Google Impact Challenge, with their "TEXTCARE" application. With a top prize of AUD$750,000, Professor Chow and her colleagues plan to use its proven text messaging platform to tackle chronic disease on a global scale. "An SMS has the power to save millions of lives," Professor Clara Chow said. "We have over five years of evidence to prove that this relatively low-tech and inexpensive method of communication with patients can have a long-lasting impact on their lifestyle and their adherence to medication. As such, TEXTCARE has the potential to significantly improve a patient's longevity and quality of life." Scientific Leadership is a unique service offered by George Clinical that utilizes the expertise and networks of the George Institute to identify the best clinical trial sites and boost recruitment. George Clinical's scientific leaders share a passion for innovative and cost effective solutions to improve clinical trial design. "We are regularly impressed by the innovative, evidence-based solutions to chronic disease management generated by our Scientific Leaders," Dr Marisa Petersen, Executive Director of George Clinical said. "TEXTCARE is a platform that has been shown to improve compliance with medication and engagement with physicians. This text messaging platform is easily applicable to support patient retention particularly in long term outcomes studies - and the evidence is there to show it works". The George Institute and George Clinical have a highly successful, symbiotic relationship. The Institute provides the expertise of its high-calibre researchers, such as Professor Clara Chow. George Clinical provides a world-class full service CRO, delivering clinical trials to the highest standards for small and large pharmaceutical, medical device and biotech companies. George Clinical also provides its services to Institute trials and a majority of George Clinical's profits are donated to the Institute in order to support its ongoing body of global research. "Our trials have already shown that this technology works," Professor Chow said. "People who receive these personalised texts are more likely to take their medications correctly, stop smoking and start exercising, placing them at much lower risk of suffering another heart attack or stroke."