SUNNYVALE, Calif., Nov. 16, 2016 /PRNewswire/ -- Duarte Inc., experts in persuasive storytelling and communications, today announced the launch of a new strategy practice, led by a growing team of senior consultants. The agency's new offering helps address an expanding need that Duarte has seen among its clients for high-impact communications that effectively move large numbers of people to belief and action, especially for leaders trying to spark and sustain change. "Duarte is well known for its work in helping leaders craft and refine their messaging and develop powerful visual stories. Our new strategy practice is a natural evolution of a role that we've long played for our clients," says Duarte Chief Strategy Officer Patti Sanchez, who leads the team. "During recent years, we've seen a rising importance of movements in the world around us. The new practice we're launching today is in response to that trend." Duarte's new communication strategy practice is focused on building support for bold ideas and sustaining change over time. It's built on strategic methodologies and insights from a 2016 leadership book written by Sanchez and Nancy Duarte, the firm's CEO. The book, Illuminate, provides a proven framework to lead people through five stages of transformation and practical communication tools to inspire others to support and execute a big vision or idea. Based on four years of in-depth research, Illuminate is rich in case studies and anecdotes about how great leaders like Apple's Steve Jobs, Starbucks' Howard Schultz and Dr. Martin Luther King Jr. used speeches, stories, ceremonies and symbols to mobilize the masses. "Great leaders create a feeling of hope that inspires people to contribute extra energy to a transformation until they arrive at the goal. The vision - or dream - of the end state must be so compelling that it creates a sense of longing to pull employees, partners, and customers toward the future," says Sanchez. "To sustain people's interest and commitment over the long haul, leaders need to deliver an ongoing stream of meaningful and timely communications that are articulated with clarity, certainty, passion and empathy."