LOS ANGELES and NEW YORK, Nov. 16, 2016 /PRNewswire/ -- Spoon University, the next generation's trusted source for all things food and lifestyle, announced today a partnership with Chef'd, the first and only online meal kit marketplace, to introduce a meal kit subscription service specifically curated for college students. As an alternative to a college meal plan, the meal kits are designed to cater to a student's busy lifestyle and to meet their demand for quality food options, including fresh ingredient meals, snacks, grab-n-go items and beverages. The recipes and items featured in each kit are hand-selected by Spoon University and fulfilled by Chef'd, providing a unique sampling opportunity for brands looking to reach a millennial audience.
"Between academic and social activities, most college students' schedules don't permit the time to shop for and prepare a proper meal, yet research shows this is a generation obsessed with food," said Kyle Ransford, chief executive officer, Chef'd. "Our partnership with Spoon University, a trusted resource for food-loving students across the country, allows subscribers to enjoy the food they love with the convenience they need, while discovering new brands and cuisines in the process." Millennials have widely been dubbed the "foodie generation;" in fact, a BBDO survey revealed that nearly half of millennials consider themselves "foodies." However, standard campus meal plans often fall short of their culinary expectations, providing an opportunity for the burgeoning meal kit industry to introduce an alternative solution. The rapid growth of the meal kit market is being driven by millennials and is projected to become a multi-billion dollar segment in the next five years, according to Technomic. "Spoon University was created to connect an entire generation through a shared love of food," said cofounder Mackenzie Barth. "With over 8,000 contributors across 200 campuses, we've become a trusted resource for college students across the country looking for food reviews, tips and advice. By tapping into the meal kit industry, which is growing among millennials at an exponential rate, we are able to make that connection even stronger by actually being able to provide direct access to the type of quality food we write about." The Spoon University meal kits will be available through a monthly subscription service powered by Chef'd, with subscribers receiving weekly kits that include their choice of fresh ingredient meals, grab-n-go meals, snacks, beverages, and fruit. Care packages with snacks, beverages and other everyday items will also be available for purchase year-round. The meals and items available for order are curated by Spoon University and selected specifically for a college lifestyle with a focus on trendy and healthy offerings. New meals and items will be added on a rolling basis, providing a unique sampling opportunity for brands looking to reach this influential demographic.