NEW YORK, Nov. 16, 2016 /PRNewswire/ -- A new study published in Scientific Reports, a research journal from the publisher of Nature, found that Noom's consumer mobile app successfully drove sustained weight loss in 78% of users across a 9-month period. The study was the largest of its kind to demonstrate successful weight loss through using a mobile application. Logo - http://photos.prnewswire.com/prnh/20161115/439908LOGO The research, published earlier this week in Nature, examined 35,921 Noom Coach users between October 2012 and April 2014 to understand the app's effectiveness. The analysis demonstrated successful weight loss and maintenance for 78% of users over a 9-month period. In addition, 23% of the population lost over 10% of their bodyweight, and the prevalence of obesity decreased by nearly 30%. "This study looked at Noom's artificial intelligence in driving weight loss in a large population. Even without human coach support or a structured program, the study proves the incredible efficacy of the application and showed that food logging and weight tracking were significant drivers of successful weight loss," states Dr. Andreas Michaelides, Chief Psychology Officer at Noom. The two-year study also concluded that several behaviors were associated with more successful weight loss and maintenance. Specifically, those who logged their activity regularly experienced greater weight loss. In addition, the data showed that users who logged their food intake regularly (particularly dinner) and weighed themselves more frequently were twice as likely to lose weight and keep it off. "It is widely accepted that self-monitoring in the form of tracking food intake, physical activity, and weight, is effective at producing weight loss. However, previous studies have focused mostly on traditional paper-based tracking. The results of this study contribute to our understanding of the clinical efficacy of virtual self-monitoring using a mobile application," said Dr. Michaelides.