Veritone Expands Presence In Sports Media As Speedway Motorsports Gears Up With Innovative Cognitive Media Platform™

Veritone, Inc., a leading cloud-based Artificial Intelligence ("AI") media technology company, pioneering the world's first Cognitive Media Platform™ (CMP), announced today that it has expanded its presence in sports media by signing marquee client Speedway Motorsports, Inc. (NYSE: TRK). Veritone's comprehensive Cognitive Media Platform™ enables sports organizations to analyze radio and television broadcasts, in near real-time, providing them with a 360-degree understanding of sponsorship impact and value.

"Veritone's first-of-its-kind technology provides sports leaders like ESPN Radio, Westwood One and our newest partner, Speedway Motorsports, a unique view into current and prospective sponsorships by analyzing spoken and visual broadcast integrations within minutes of airing. This level of media intelligence allows teams and advertisers to work together more closely to further their respective brands," said Ryan Steelberg, President, Veritone Media.

Powering this platform is Veritone's innovative AI-based media processing technology, including automated logo recognition, transcription and face detection, which now allows teams to better understand and communicate the holistic value of their sponsorship packages.

Traditionally, sponsor campaign recap summaries are delayed weeks, if not months, long after a campaign can be adjusted for more enhanced targeting and reach. As Veritone's technology processes broadcasts in near real-time, teams have access to sponsorship delivery and efficacy analytics within minutes. With this, sports organizations can have fast and educated conversations with their partners to maximize campaign yield.

"Veritone's media reach allows us to search TV and radio to understand what trends and topics are being talked about leading up to and during our events. With this technology, we can show our sponsors the spike in their brand mentions, both locally and nationally, leading up to a race," said Braun Smith, Vice President, National Sales, Speedway Motorsports.

Today, companies are able to search Veritone's vast public media index to find occurrences of their sponsors being talked about in association with their team or brand. This new technology enables organizations to show added value and over-delivery to sponsors and advertisers by finding and sharing mentions from relevant popular media.

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