LOS ANGELES, Nov. 15, 2016 /PRNewswire/ -- RideCell™, Inc., the developer of a Mobility-as-a-Service (MaaS) platform for leading automakers and transit providers globally, unveiled today at AutoMobility LA the worldwide release of its multiservice platform that allows car manufacturers to provide on-demand mobility when it's needed and where it's needed.
By integrating ridesharing and carsharing into a single platform, RideCell makes it easy for car manufacturers to create and launch a premium mobility service in a matter of months. RideCell offers the ability for OEMs to brand and launch a standalone ridesharing service, a standalone carsharing service, or a service that offers both all from within a single integrated app experience. The white-label RideCell platform is a complete end-to-end solution and premium platform that automates every part of managing a ridesharing or carsharing operation, including: onboarding new riders, checking IDs, dynamic pricing, driver-rider matching, ride scheduling, payment processing, demand-supply balancing, personalized settings, and even referral programs and promotions. Using the RideCell platform, auto companies will be able to enter the carsharing market with a premium "free floating" carsharing service that allows customers to pick up and park cars anywhere within a service district. "Transportation is on the brink of a massive paradigm shift," said Aarjav Trivedi, founder and CEO of RideCell. "We're moving from a car ownership model to one where people order transportation for a specific purpose. Our expertise in powering mobility as a service since 2009 helps automakers become instant experts in carsharing and ridesharing. Our multiservice RideCell platform enables automakers to launch a service that provides choice, personalization, and convenience to every rider or driver."