PepsiCo And The Nature Conservancy Announce "Water For The Planet:" A Water Replenishing Strategy For Latin America
PepsiCo and The Nature Conservancy announce a new collaboration for water replenishment in Latin America with a commitment to invest $3 million in the next seven years and impact five watersheds in Mexico, Brazil, Guatemala and Colombia
NEW YORK, Nov. 15, 2016 /PRNewswire/ -- PepsiCo Latin America and The Nature Conservancy (TNC) in Latin America announced "Water for the Planet," a new collaboration that will work to replenish five different watersheds for the urban areas of Mexico City, Monterrey, São Paulo, Guatemala City and Bogota in the next seven years.
The $3 million joint commitment toward the " Water for Planet" program aims to enable long-term, sustainable water security in the watersheds located near where PepsiCo works and includes cross-sector collaboration with suppliers and business partners. By supporting a watershed conservation initiative with large-scale results in four countries (five watersheds) in Latin America, the positive impact on water and people can have an amplified, long-lasting effect. With the announcement signed at the PepsiCo office by PepsiCo Latin America CEO Laxman Narasimhan, TNC President and CEO Mark Tercek and TNC Latin America Managing Director Aurelio Ramos, PepsiCo, TNC and its bottlers in Latin America seek to be a model of positive, collective impact. "All across PepsiCo, we continue to find innovative ways to grow our business while using fewer natural resources," said PepsiCo Latin America CEO Laxman Narasimhan. "We met or exceeded all of our water goals set for 2015, including maximizing water efficiency per unit of production by 25.8% since 2006, while saving approximately $80 million in costs over five years. We have also successfully partnered to provide safe water access to more than 9 million people globally since 2006, significantly exceeding our goal of 6 million people by 2015," Narasimhan added. TNC in Latin America According to TNC, today, 80% of the Latin American population lives in urban areas, and this proportion is expected to increase to 90% by 2050. This scenario urges the implementation of efficient investments in solutions to secure clean water for growing populations, industries and food production in general.