ATLANTA, Nov. 15, 2016 /PRNewswire/ -- We've heard it a thousand times. A company changes names, rebranding to respond to modern demands. Announcing the newly minted brand, the company holds a self-congratulatory event in a hotel ballroom - complete with bland chicken, free drinks, some glad-handing, and swag bags with branded tchotchkes - then goes back to business as usual. But what if the new brand built their company's mission into the unveiling and the new name wasn't even the cornerstone of the announcement? What if the launch event itself could change dozens to hundreds of lives?
That's exactly what GV Financial Advisors aims to do with 300-350 participants from Georgia and across the U.S. on Thursday, November 17, 2016. While the Atlanta-based company is revealing a new name, the true centerpiece of the evening is a powerful interactive experience that organizations across the country use to inspire community service involvement. This joyful activity - which GV is bringing to Atlanta for the first time - has received rave reviews and helped tens of thousands of people across the globe. The transformational power of this program brings to life the company's mission: helping clients create extraordinary lives. GV, the company introducing this extraordinary happening, began evolving its practice twelve years ago to pioneer a new discipline: Behavioral Wealth Management. Believing the financial industry is broken, GV set out to shatter the myth that humans make decisions with perfect logic and no emotion. Believed to be the first and only Behavioral Wealth Management firm in the U.S., GV has invested over a decade applying scientific principles of neurobiology, Behavioral Economics and Behavioral Finance to better understand and help foster a healthier relationship with money.