HOBOKEN, N.J., Nov. 15, 2016 /PRNewswire/ -- CKO Kickboxing celebrates its 19th anniversary today as the pioneering health fitness franchise continues to help people get fit and develop confidence. It's all the more amazing considering how founder and CEO, Joseph Andreula views the fitness experience. Logo - http://photos.prnewswire.com/prnh/20161115/439681LOGO "I don't teach kickboxing classes geared towards fighting or traditional kickboxing. The punching bags are just a vehicle to help people improve their health and their self esteem," he said. "I drew my inspiration from Martha Graham, the dancer choreographer. She understood self expression through dance. What she did with dance, I do with kickboxing. I learned as much from reading books about her as I did from any kickboxing instructor I ever had. My background is in the Martial Arts, but my expression for self improvement comes from Martha Graham." The fast-growing franchise, which recently opened its 75th gym across the nation, focuses on improving each client's self-esteem through kickboxing. "Kickboxing is a metaphor," he says. "Everyone has their own heavy bag so they can go at their own pace. They don't have to compete against anyone and they don't have to compare themselves against anyone." Since opening his first club in Hoboken, N.J. in 1997, his motto has always been the same: "Fitting in is as important as getting fit," he said. "CKO Kickboxing is the vehicle we use to help people get fit in and fit in with a community where they feel cared about and united." Starting his company was never about making a fortune. Rather, the goal was to improve people's lives. "At first, I didn't have a set business plan. We learned as we went and we did it as a team. Together. I consider all of the members and staff a part of that team. We started with the passion to help people change their lives for the better and we used that as our guide. That's always been my first intention," he said.