Amazon Doubles Down on Its Home Services Program

E-commerce giant Amazon  (AMZN) is expanding its service that allows customers to find local handymen and professionals, a move which could threaten the already troubled Angie's List (ANGI) .

Amazon announced Monday that Amazon Home Services will be available in 20 more cities, bring the total to more 50 metropolitan areas across the U.S. including Indianapolis, Las Vegas, Cleveland, San Antonio, Raleigh, NC.

The Seattle-based e-commerce company first rolled out the service in 2015. Since its initial launch, the number of providers on Amazon Home Services has grown by over 1,500%, according to a company statement, offering more than 1,200 services such as lawn care, plumbing, electric work, home cleaning and more.

Amazon has undertaken a bevy of ambitious projects outside its core of e-commerce in recent years, including its Echo home speakers and Alexa digital assistant, Amazon Fresh grocery delivery service (and rumored upcoming physical grocery store locations) and several brick-and-mortar bookstores. 

With the expansion of its Home Services program, Amazon is taking on Angie's List, an online marketplace and review site that allows users to post comments about local service providers and businesses. Last year, the company rejected a $512 million takeover offer from IAC (IAC) , the parent company of HomeAdvisor, because it felt the bid was too low.

Now Angie's List is in turmoil. CEO Scott Durchslag said during the company's third-quarter conference call on Nov. 1 that Angie's List would begin exploring strategic alternatives, and the company has reportedly begun laying off employees in an effort to save an additional $15 million to $20 million in costs this year.

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