Editors' pick: Originally published Nov. 15.
Nintendo initially announced the game at a September Apple event, sending shares up as much as 18% at the time.
"There is no doubt in the game industry that even in light of the rise of [virtual reality], mobile will dominate the gaming industry over the next years," Tokyo-based gaming consultant Serkan Toto said in an email to TheStreet. "It already commands over a third of the overall market, and that share will only increase going forward."
"Super Mario Run" will be the first game within the popular "Super Mario Bros." franchise developed specifically for mobile, an area that will be worth $38 billion this year, according to gaming industry tracker SuperData Research.
"For Nintendo to quickly move into mobile - no one was expecting that," SuperData Research CEO Joost van Dreunen said, noting that the company is nearly 130 years old. "They don't think of earnings in quarters; they think of it in quarter centuries."
The mobile gaming segment has become more and more saturated in recent years, which may ultimately benefit Nintendo.
In an increasingly crowded space, gamers will be attracted to characters such as Mario that they already know, van Dreunen said. Nintendo has a vast amount of intellectual property, allowing the company to distinguish itself with "cool content," he explained.