TAI'AN, China, Nov. 15, 2016 /PRNewswire/ -- China Customer Relations Centers, Inc. (NASDAQ: CCRC) (the "Company"), a leading call center business process outsourcing ("BPO") service provider in China, today announced it has made strategic investment in Beijing Ling Ban Future Technology Co. Ltd. (" Ling Ban"), an emerging startup focusing on automatic speech recognition-related technology development and applications. Pursuant to a Share Subscription Agreement, on November 12, 2016, the Company acquired a minority equity interest in Ling Ban for a cash consideration of RMB 18 million. Additionally, the Company and Ling Ban agreed to establish a new joint venture, Beijing Ling Ban Intelligent Online Services Co., Ltd. (" Ling Ban Online"), with the Company contributing an additional RMB 12 million in cash in exchange for a minority equity interest in Ling Ban Online. " Ling Ban represents a unique opportunity for us to accelerate the development of the next generation of call center technologies," said Mr. Gary Wang, Chairman and Chief Executive Officer of CCRC. "By leveraging Ling Ban's expertise in Chinese speech recognition, speech synthesis, interactive voice response and automatic speech analysis, we believe the strategic investment in Ling Ban as well as the new JV will benefit us financially and strategically by allowing us to lead our industry in the adoption of cutting-edge capabilities such as artificial intelligence/ robotics in our next generation call centers."