LOS ANGELES and HONG KONG, Nov. 15, 2016 /PRNewswire/ -- Tech accessories powerhouse, Casetify, has brought on Pretty Little Liars star Lucy Hale as its newest Creative Director. Hale's first order of business: designing a 34-piece tech collection that effortlessly draws on her personal aesthetic, while staying on the pulse of trends.
Not one to shy away from beliefs close to her heart, Hale's partnership with Casetify stems from their mutual passion of celebrating individuality and empowering self-expression. This marks the first time Hale launched a collection where she was involved starting from the design process--from creating mood boards in the early stages to finalizing pieces. "Most people don't think twice about tech accessories, but really, they should be an extension of who you are and what you wear," said Hale. "Choosing your phone case should be a part of picking your everyday wardrobe, like the way you decide what shoes to wear." "We are so happy to have Lucy as the new Creative Director," said Wes Ng, CEO and Co-Founder of Casetify. "Right away, we shared the same vision to inspire self expression by designing products as expressive as the people who wear it." On the heels of the new iPhone 7 and Apple Watch Series 2 launch, Lucy Hale x Casetify covers all ends of the style spectrum. Adhering to Hale's style motto, "delicate but daring", the stunning capsule collection includes a diverse range that not only represents Hale but also offers a versatility factor for everyone. Starting at $40USD, the capsule includes cheeky quotes such as 'I like big brows and I cannot lie', daring cheetah prints, as well as nods to every LA girl's obsession with sushi and fries. Hale also illustrates her affinity for everything boho with poppy floral, cacti and amethyst options in the collection. Even her beloved pup Elvis makes an appearance in the head-turning set. To dress your tech with the new Casetify x Lucy Hale lineup, head on over to casetify.com/LucyHale for phone cases, Apple Watch bands, Macbook Sleeves and Clutches. About Casetify Casetify is an internationally-recognized lifestyle brand that empowers self expression. A passion project founded in 2011, it is the world's first social design platform that turns Instagram photos into fashionable tech. Fast forward five years and Casetify is now home to the world's leading creatives and serves as a valuable resource for artists to turn their artwork into phone accessories. In addition to these artist collaborations, Casetify has worked with notable brands like Nordstrom, Anthropologie and Vogue.