WASHINGTON, Nov. 15, 2016 /PRNewswire/ -- The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today launched the TAG "Certified Against Malware" Program, its fourth and final seal program to certify buyers, sellers, and intermediaries in the digital advertising supply chain who have taken aggressive steps to fight malware. As part of that program, TAG also unveiled a first-of-its-kind Malware Threat Sharing Hub to disseminate near real-time intelligence on malware attacks to other companies and law enforcement agencies. Logo - http://photos.prnewswire.com/prnh/20161115/439549LOGO Some of the leading digital advertising companies and ad agencies have already agreed to participate in the TAG "Certified Against Malware" Program, including Adform, Admiral, AppNexus, DoubleVerify, engage:BDR, GeoEdge, Google, MediaMath, OpenX, RiskIQ, RocketFuel, Sovrn, SpotX, The Media Trust, and The Rubicon Project. "Malware is the weapon that shatters the security of the digital ad ecosystem and allows criminals to take over millions of computers with bot networks to run their scams and fraud," said Mike Zaneis, CEO of TAG. "TAG's 'Certified Against Malware' Program uses a multi-prong approach that includes consumer education, industry best practices, information sharing, and law enforcement to shut down malware distributors and protect the advertising supply chain. We're pleased that the industry is coming together in a common effort to protect our industry and the millions of consumers who are victimized by malware." TAG's Malware Threat Sharing Hub will allow select companies to share near real-time information about malware attacks through a central industry resource built and hosted by TAG. Participating companies will be able to update their digital defenses against the most recent infections used in attacks on other victimized companies and consumers, thus serving as a type of immune system for the industry in helping it respond to new and emerging threats. TAG will also provide information from the Malware Threat Sharing Hub to law enforcement agencies to assist in the prosecution of criminals distributing and using malware.