SAN FRANCISCO, Nov. 15, 2016 /PRNewswire/ -- Consumers are travel-savvy when it comes to meeting TSA product guidelines, but that comes at a cost, according to a new study by H2O+ Beauty. 80% of travelers regularly meet TSA's requirement for liquid products without having to discard any items at security checkpoints, but the majority achieve this by adding to their travel costs. 65% of Americans buy travel-sized versions of their favorite products or use their own travel-friendly containers, and that number climbs to 69% for women. With holiday travel just around the corner, that means consumers are willing to spend more money purchasing special products just for travel.
"It's clear that consumers value a variety of product packaging and sizes for travel, which presents a great opportunity for the beauty industry to capitalize on this and create products that are equally convenient at home and on the road," said Joy Chen, CEO of H2O+ Beauty. While brands can clearly benefit from their customers' willingness to purchase travel-size products, price comparisons show that travel-sized products are generally more expensive than full-sized products. In fact, according to a 2012 study commissioned by the price comparison website travelsupermarket.com, one of the few studies of its kind, travel-sized products are at least twice as expensive as full-sized products. Furthermore, travel-sized products still run the risk of spilling in flight. In fact, one in three (33%) Americans experienced hygiene products leaking during travel. Creating full-size products that meet TSA restrictions through unique delivery systems, rather than just by offering smaller sizes, can help travelers save money during the busy holiday season and throughout the year.