AMSTERDAM, Nov. 15, 2016 /PRNewswire/ -- Mobile game developer ZappYou has launched an Indiegogo campaign to introduce their new outdoor action game for iOS and Android to the public, the company announced today. ZappYou is setting out to revolutionize the mobile gaming experience by taking gameplay outdoors and ramping up the physical activity while -- above all -- still being immersive and fun for end users. The objective of the Amsterdam-based startup's action game revolves around players taking out their opponents using a virtual laser beam, or "Zapper." Players build and conquer competing "UserBases" and have the ability to set AR (augmented reality) objects like "ZappBots" to thwart opponents along the way. As players level up, they gain access to better Zappers and defense capabilities. Other features include item collecting and achievement badges. Because gameplay relies on using the smartphone as the central control hub, players can simply download the game and begin playing without having to purchase any additional hardware. "Most mobile games today are played indoors, sitting down, and with little to no benefits to the player's physical well-being. We firmly believe that having fun and staying active doesn't have to be mutually exclusive," said ZappYou Co-Founder and CTO Robert Meijer. "Our goal was to first and foremost create a game that was really fun, but that was also predicated upon walking, running, and generally getting the body moving. The idea is to expand the microcosm of most gaming experiences beyond the limitations of the screen by incorporating real world engagement into gameplay." ZappYou perfectly aligns with the recent red-hot trend of free-to-play, location-based augmented reality gaming set into motion by Pokémon GO this past July, becoming something of an overnight phenomenon worldwide. While Pokémon GO unquestionably set the stage for the sudden spike in outdoor mobile gaming, the ZappYou team is quick to point out their game's key differentiators and advantages. "With games like Pokémon GO, aside from gym battles, the gameplay by and large is really an individual, solo effort," said Fer Palasthy, the company's Co-Founder and COO. "ZappYou involves much more action and cooperative team play."