NEW YORK (TheStreet) -- Shares of Twitter (TWTR) were higher in late morning trading on Tuesday, after the company announced that it was upping its efforts to scale back cyberbullying on its platform. Users can more easily block content and report offensive posts and Twitter is giving its support team more training to help flag posts from "trolls."
"If they can clean this up and block certain things and people and not have a decline in the number of monthly average users, and make it a little more easy to onboard, I think Twitter is going to become a target again," TheStreet's Jim Cramer said on CNBC's "Squawk on the Street" this morning.
The bullying tactics on Twitter were what made cloud computing company Salesforce.com (CRM) back away from making a bid for Twitter in October, despite CEO Marc Benioff's interest in it, Cramer noted. A number of shareholders did not want to take on a company that had a large problem with cyberbullying.
"I think a group of large shareholders really and truly were fed up with the anger and don't feel that it's fitting with a lot of the people who like to advertise," he explained. Benioff wanted the data that Twitter had and its direct-to-consumer platform, but he didn't want to upset large shareholders.
But Twitter has not given up on fighting off the abuse, Cramer said. "Now if they can clean it up, I'm telling you this company is going to be a lot more valuable to people."
Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.