NEW YORK, Nov. 15, 2016 /PRNewswire-USNewswire/ -- With the season of giving approaching, Girl Scouts of the USA (GSUSA) today announced the launch of its first-ever national small-dollar donation platform with a mobile giving option. This pilot program, called ToGetHerThere: The Girl Scout Challenge, is designed to challenge society at large to invest in girls to help them maximize their potential. Because when girls receive sustained philanthropic support, they are empowered to change the world in countless ways—for the betterment of all.
In the past decade, the concept of "girl power" has been parroted with abandon, yet actual financial support is often severely lacking—and greatly needed. With ToGetHerThere: The Girl Scout Challenge, Girl Scouts is shining a light on the lack of funding and donations dedicated to girls and their leadership potential. The campaign represents the next iteration of Girl Scouts' historic ToGetHerThere fundraising drive—the largest philanthropic effort in the world for girls. Beginning today through December 2, Girl Scouts will lift up the real-life, awe-inspiring stories of Girl Scouts across the country who take the lead and create positive change in their communities. "As the world's largest leadership organization for girls, at Girl Scouts we know that when you invest in girls, they have the power to create meaningful change in the world," said interim GSUSA CEO Sylvia Acevedo. "While many brands have supported the notion of championing 'girl power' in recent years, there has been little action in the form of financial endowments—shockingly, less than 8 cents of every dollar granted by U.S. foundations goes toward addressing girls and issues relevant to them. And unleashing girls' potential and developing their leadership skills is essential if they are to thrive in the 21st century. So as we enter this season of giving, we're challenging everyone to join us by investing in girls, the change-makers and trailblazers of our collective future." Ensuring that girls have access to quality leadership development opportunities results in a host of benefits to society, including more secure families and communities, less poverty, and greater equality. Indeed, studies have consistently shown that one of the most effective ways to boost a nation's economic output, enhance productivity, and improve the overall vibrancy of society is to invest in the leadership capabilities of girls and women. And throughout the last century, the Girl Scout experience has been a prominent way by which girls have forged their unique leadership paths, with Girl Scout alumnae excelling as astronauts and business owners, stay-at-home moms and politicians, world-renowned actresses and athletes, and beyond.