NEW YORK, Nov. 15, 2016 /PRNewswire/ -- Wibbitz, the leading automated text-to-video creation platform for publishers, has announced a new set of customizable video players for both desktop and mobile sites. The Widget players recommend relevant videos, produced in Wibbitz's automated video creation platform, that are fully branded with a publisher's logo, color, and graphics. Publishers are able to significantly increase in-stream premium video inventory, maximizing revenues across their site with minimal investment of time or resources. By providing viewers with high-quality video content covering the stories they care about, the Widgets fit natively on publishers' sites to improve engagement, time-on-site, and site traffic. It's an audience-first video solution that enhances the editorial value of every page for a rich user experience, supporting brand loyalty and sustainable growth for publishers.
Wibbitz has expanded its video player options following the success achieved by partners using a beta version of the Widget. Viewers watch an average of three videos per visit on websites with the Widget, and publishers have seen a 53% average increase in revenue generated MoM from the video players. Wibbitz is now launching new versions of the Widget with updates that ensure 100% ad viewability, offer new customization options, and provide a more native user experience on mobile. Wibbitz will add additional editorial features and functionality to its set of Widget video players including personalized video recommendations, support for square and vertical video formats, and new advertising placements for sponsored content. "By allowing our editorial team to efficiently create curated videos with engaging graphics and text overlays that we distribute across our sites and social channels, the Wibbitz platform has been a key component to our growth in video," said Christopher Pirrone, General Manager at USA TODAY Sports Media Group. "We've been able to significantly expand our use of video across our 30 owned and operated sports properties by leveraging the Wibbitz toolsets to create highly engaging video content for our top trending stories. This has led to increases in video views, user engagement, social shares, social followers and revenue." Wibbitz's network of publishers who are currently using the Widgets distributed more than 15 thousand videos last month. The powerful combination of Wibbitz's automated text-to-video technology, editing tools within its Control Room platform, and streamlined distribution to the Widget players, is what allows publishers of any size to establish a comprehensive, scalable, and results-driven video strategy. "Publishers need a simple solution to not only produce quality videos, but to make sure those videos are distributed to their audience in an efficient and effective way," said Zohar Dayan, Co-founder & CEO of Wibbitz. "We're excited to introduce our Widgets as the first set of video players that enable seamless publishing of videos created using automation, and are confident they'll serve to strengthen publishers' video strategies or even help them get started with video for the first time."