SEATTLE, Nov. 15, 2016 /PRNewswire/ -- The latest study from online legal marketplace Avvo® Inc. shows Millennials, defined as individuals between the ages of 18 and 34 in 2015, view lawyers as more effective, authentic and compassionate than older generations, and Millennials take a more active role in solving their legal problems. The research, conducted by Dr. Nika Kabiri, Director of Strategic Insights at Avvo, was released today on the Lawyernomics¿ web site hosted by Avvo.
Avvo research shows that 41% of Millennials, compared to 26% of older Americans, research lawyers online when dealing with their legal issues. And in many cases, more Millennials are encountering legal issues than their older cohorts. Fifty-one percent of Millennials reported having legal issues in the past year compared to 15% of older Americans. While most Millennials' legal issues involve a traffic violation or DUI, 39% who have reported a legal issue in the last two years have confronted real estate and landlord-tenant issues, and one in three report having dealt with personal injury issues. And, despite their young age, about a third of them report dealing with a family or divorce law issue. The whitepaper released today by Avvo, " Legal their way: Turning Millennial consumers into new clients," shares these and other detailed findings on how Millennials handle their legal concerns and addresses how lawyers can connect with this generation of legal consumers. "This is a very roll-up-their sleeves generation of consumers who research their legal issues online," Kabiri said. "The good news is they value the skills and services of lawyers, even more so than their older counterparts. For Millennials, it comes down to transparency and pricing as to whether or not they actually hire an attorney."