Consumers Are Lost In Choice - Accenture Interactive And RichRelevance Aim To Help Clients Make It Easier For Customers To Find What They Want, How And When They Want It (Photo: Business Wire)

Accenture (NYSE:ACN) has expanded its strategic alliance with RichRelevance, a global leader in omnichannel personalization, to strengthen the capabilities of Accenture Interactive and boost the personalization services it delivers to global clients. As part of the expanded relationship, Accenture Ventures has made a minority investment in RichRelevance.

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Consumers are lost in choice - Accenture Interactive and RichRelevance aim to help clients make it e ...

Consumers are lost in choice - Accenture Interactive and RichRelevance aim to help clients make it easier for customers to find what they want, how and when they want it (Photo: Business Wire)

Building on an alliance that was formed in 2015, Accenture Interactive becomes the preferred implementation partner for the RichRelevance global personalization platform. More than 240 multinational brands rely on RichRelevance to power personalized content, search, offers, and product recommendations to shoppers across web, mobile, call center, and in-store channels.

The expanded relationship is expected to add further momentum to Accenture Interactive's globally growing personalization business and broaden RichRelevance's market footprint. Accenture Interactive also gains access to additional training opportunities for advanced skills in the RichRelevance platform and will be granted early insights into the RichRelevance product roadmap and development pipeline.

Together, Accenture Interactive and RichRelevance will continue to pursue opportunities to create differentiated client solutions and intellectual property, including collaborating to:
  • Help clients build digital concierge services for end customers using the RichRelevance Personalization Platform. Accenture Interactive will develop specific algorithms on the platform which clients can feed with data to provide their customers with meaningful experiences.
  • Deliver a more improved customer experience for clients through a combination of Accenture assets such as the Accenture Clustering Engine and RichRelevance's BuildTM services. The Accenture Clustering Engine is a proprietary artificial intelligence and cluster analysis solution; RichRelevance Build™ provides instant access to API-based personalization tools to manage and route data from any source and integrate personalization into any application.

Jeriad Zoghby, global personalization lead at Accenture Interactive, said: "As customer expectations for personalized experiences continue to grow, companies are looking for ways to leverage the availability of rich data and technology to power the next-generation of digital experiences. Together with RichRelevance, we can make it easier for customers to find what they want, how and when they want it by combining data-driven insights with a best-in-class personalization platform."

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