PayPal 3rd Annual Global Report Shows Asia Pacific As Leaders In Mobile Cross-Border Shopping

Today PayPal and Ipsos released their third annual cross-border commerce report. The global insights research, which investigated the online domestic and cross-border shopping habits of more than 28,000 consumers in 32 countries, reveals new opportunities for merchants to expand their international sales.

Shopping internationally on mobile devices gains traction

In Asia Pacific 1, consumers claim that on average, 37 percent of cross-border purchases are made on a mobile device, the majority of which are on a smartphone. In fact, 68 percent of all cross-border shoppers in the Asia Pacific region reported making a cross-border purchase on a smartphone in the past 12 months. In China, the survey saw a marked increase in the shift to mobile purchasing between 2015 and 2016, with an average of 35 percent of cross-border purchases being made on a smartphone in 2016 vs. 27 percent in 2015.

If the growth in Asia Pacific is an indication of a global shift to increased mobile cross-border shopping, there is a tremendous opportunity for merchants in Europe and North America. In the 2016 findings, Western European, Eastern European and Northern American shoppers each claimed to make less than 15 percent of cross-border purchases on a smartphone.

The future of online spending - who is most likely to shop more, and shop the most cross-border

Sixty-four percent of internet users in China, 39 percent of users in Russia and 26 percent of users in the UK claimed that their online spending will increase in the next 12 months. Among all shoppers interviewed across all countries, those predicting to increase their online shopping say that this is primarily driven by convenience of shopping online (selected by 76 percent), changes in disposable income (30 percent), faster shipping (35 percent) and cheaper shipping (27 percent).

"Selling internationally is a substantial opportunity for merchants around the globe to grow their business. At PayPal, we've seen our cross-border volume grow 38 percent in the last two years - from $14 billion a quarter in Q3 2014 to $19 billion a quarter in Q3 2016," said Melissa O'Malley, Director, Global Initiatives at PayPal. "PayPal's mobile payment volume is also up 56% over last year, so we see the direct benefits merchants can reap by optimizing their mobile shopping experiences."

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