SAN FRANCISCO and ZURICH, Nov. 15, 2016 /PRNewswire/ -- Ava, a medical technology company focused on innovations in women's reproductive health, today announced it has raised $9.7 million in a strategic Series A round led by European VC firm Polytech Ecosystem Ventures. Others contributing to the round include new investors Blue Ocean Ventures and Global Sources, along with company's existing seed investors Swisscom and ZKB and others from the healthcare and technology fields. Photo - http://photos.prnewswire.com/prnh/20161114/439228 Photo - http://photos.prnewswire.com/prnh/20161114/439229 According to Co-founder Lea von Bidder, Ava will use the funds for further product development, to scale production of Ava bracelets to meet consumer demand, and to advance the company's research; the second clinical study is currently underway. Ava is also expanding into international markets, launching in various European countries early next year. Backed by an initial seed round of $2.6M, Ava officially launched its first product to market - a fertility tracking wearable that uses new technology to detect the fertile window in a woman's cycle in real time - this July. Dubbed "the Fitbit of Fertility" by media, Ava works by recording nine physiological factors that correspond with the rise in hormones indicating the onset of ovulation. The FDA-approved Class One medical device was proven in a recently concluded clinical study at the University Hospital of Zurich to detect an average of 5.3 fertile days per cycle with 89 percent accuracy. In September, Ava confirmed the first pregnancy attributed to use of the bracelet in the US since it began shipping this summer.