PROVIDENCE, R.I., Nov. 15, 2016 /PRNewswire/ -- On the brink of the year's biggest gifting season, A.T. Cross Company today revealed results of their first annual gifting study that reveals key holiday shopping and gift giving trends. The survey of more than 2,000 consumers, conducted in North America in partnership with StudyLogic, revealed the emotional connection associated with different types of gifts and their longevity in the receivers' lives.
It's no surprise that along with the rise in popularity of tech gadgets and availability of click, point and print gift certificates came a decline in the emotional association recipients have with most gifts. A gift that the recipient has no emotion tie to is significantly more likely to be returned than one that has a personal connection. 43% of respondents expressed having an engraved message or name on the gift is what makes a gift feel truly personal while 40% believe having the gift be an item that cannot be replaced is important. The study found that an overwhelming majority of the respondents 90% have either received or gifted a pen in the past three years for either a significant milestone or holiday. Not surprisingly, 75% of respondents also expressed that they feel an engraved pen is one of the most personal and thoughtful gifts that they have ever received and felt that it was a gift that demonstrated that the giver cherished them and acknowledged the significance of the holiday. Due to the meaning felt behind giving an engraved pen, most respondents (84%) believe an engraved pen to be the best alternative to other commemorative gifts.