DENVER, Nov. 15, 2016 /PRNewswire/ -- ReadyTalk, a leading provider of online conferencing and webinar services, announced early access to a new self-service option for replaying recorded webinars as if they were live. This new functionality enables marketers to generate more leads, showcase polished content, present more often and expand webinars' reach to new audiences - all with less budget.
Replayed webinars optimize costs, as price per webinar decreases dramatically and the time and resources required to prepare for and present webinars are also reduced. Recycling and getting the most return possible from already-created webinar content is increasingly the universal mandate for marketers aiming to generate leads, increase enagement and grow brand awareness. Using recorded content also makes it practical for marketers to edit and perfect final presentations without the risk and anxiety of live webinars, and without the added expense of managed services. Webinar organizers and presenters alike can be confident that they will have flawless content and delivery. Additionally, as day-to-day business becomes even more globalized, marketers require a platform that can present webinars across time zones to geographically dispersed audiences, without their real-time involvement and without disrupting presenters' schedules. A fresh, intuitive user portal accompanies the new self-service option, which still leverages ReadyTalk's reliable technology and audio, video and content streaming quality. "A simple, affordable way to reuse and replay webinar content is a request we've been hearing loud and clear from customers," said Beth Toeniskoetter, manager of webinar line of business, ReadyTalk. "When self-service is combined with the flexibility of being able to present recorded webinars anytime, anywhere, marketers can refocus their time and attention on creating compelling content, deriving actionable insights and turning prospects into qualified leads." Complementing the offering will be industry-leading features including auto-start, completely customizable logos and backgrounds, and the ability to use ReadyTalk-generated or external recorded content. Users will also enjoy reporting to help them extract value post-webinar, including qualitative insights from chat and Q&A.