UNION CITY, Calif., Nov. 15, 2016 /PRNewswire/ -- Dealmoon.com, the company that introduced Singles' Day to U.S. retailers after Alibaba declared it an online shopping holiday, has caused it to mushroom into the new American Cyber Monday for luxury brands. On 11/11, Dealmoon.com attracted America's largest luxury department stores and 250 brands to kick off their holiday selling season; some reaping $2M. With an estimated sales increase of 40% over last year, Dealmoon's growth topped Alibaba's reported 6% sales increase (from $14 to $17B) this year, and brands state that 70% of the Dealmoon-referred shoppers on 11/11 were new customers for them. Photo - http://photos.prnewswire.com/prnh/20161114/439142 Dealmoon's Singles' Day page can be found at http://1111.dealmoon.com. "54% of our sales were in the beauty category, 31% apparel, shoes and handbags, 8% electronics and 7% home goods," said Jennifer Wang, CMO and Co-founder of Dealmoon.com. "In the fashion category, our customers' most favorite products were Stuart Weitzman boots, Michael Kors MK handbags, a Burberry cashmere scarf, UGG boots, a Canada Goose parka, Prada and Burberry sunglasses, Adidas Stan Smith sneakers, Pandora Jewelry, Chloe bags and one of our all-time bestsellers: Salvatore Ferragamo pumps. In the tech category, our users favored Apple, followed by Dell, Microsoft, Samsung and Lenovo. The most popular brands in the home category began with Samsonite, then Philips, KitchenAid and Panasonic." Dealmoon.com attracts the "rising Middle Class" of mostly 25-34-year-old millennial shoppers of Chinese descent who, familiar with the Chinese-born online shopping holiday, have a propensity to spend on 11/11. Year-round, Dealmoon.com is a shopping destination for Chinese-Americans, however on 11/11/16, 61% of Dealmoon.com users were Chinese-Americans, another 29% from mainland China and the rest from those in other parts of the world. "Our growth this year can best be expressed by saying that multiple retailers made over $2M in sales this Singles' Day, which doubled sales records in 2015," added Wang. "In general, we are seeing our customers interested in higher-end products. Instead of a $49 regular hair dryer, they are buying the newest $399 Dyson Supersonic hair dryer." Dealmoon.com, the luxury brand aggregator that serves a voracious 6M audience of Chinese shoppers, is now preparing for their Black Friday and Cyber Monday sales.