ATHENS, Nov. 15, 2016 /PRNewswire/ -- Warply - the leading European mobile loyalty and payments cloud company for marketers - announces the extension of Warply Engage marketing cloud with mobile coupon checkout and mobile payments service.
Warply is launching its m-couponing and mobile payments add-ons, that provide credit transfer (SEPA) and card payments, in an effort to put its marketing and analytics stack within the last mile of the customer journey. Warply emphasizes on seamless customer experiences at the physical or digital point of sales, with benefits and payments being an essential part of a convenient customer check out process. John Doxaras, CEO of Warply commented, "We have been working closely with some selected retailers for a 6 months beta period and findings are really exciting. More than 65% of active users choose to store (tokenize their card) within a mobile app and perform one click checkout at the physical POS at a rate higher than 34%. Furthermore, mobile commerce businesses that utilize m-coupons and loyalty schemes witness a mobile presence during redemption/collection process that reaches 82%, in special cases." Warply Engage is adding m-couponing and payments in its existing cloud marketing stack, that enables marketers to gain insights on their users' activity and enhance engagement, loyalty and sales, thanks to real time analytics, user-level data collection, segmentation and personas creation over behavioral profiling, in-app messaging, push notifications, etc.