BENTON HARBOR, Mich., Nov. 15, 2016 /PRNewswire/ -- A revolutionary new food recycler from Whirlpool Corporation's innovation incubator, WLabs, is bringing new meaning to sustainability in the home. The Zera ™ Food Recycler now gives consumers an easy and convenient way to help reduce the amount of waste they're sending to the landfill by converting food waste into ready-to-use, homemade fertilizer.
The Zera ™ Food Recycler, debuting this January at the Consumer Electronics Show (CES) 2017, can break down a week of the average family's food waste within 24 hours 1 - and 95% of a typical family's food waste overall. "Zera ™ is one of the first products from our global innovation lab - WLabs of Whirlpool Corporation - which fast-tracks products to market that address previously unsolved and real consumer needs," said Brett Dibkey, Vice President of Integrated Business Units at Whirlpool Corporation. "Zera ™ has been designed to help families recycle household food waste, help reduce landfill waste, all while enhancing their own lawn and garden." Fitting alongside most kitchen countertops, the Zera ™ system utilizes oxygen, moisture, heat, a plant-based additive, and an agitator to expedite decomposition of food scraps, reducing its volume by two-thirds within 24 hours. Unlike traditional composting methods, this unique food recycler allows families to recycle food year-round, even in colder climates where outdoor methods may not be possible. The process can be controlled via the Zera ™ mobile app, offering the ability to remotely operate the machine. "With an estimated 40% of food in the United States wasted every year, the Zera ™ system ensures that food waste can be converted into a homemade fertilizer, as opposed to being disposed into a landfill," said Dibkey. "We're thrilled to be introducing this latest offering for home kitchens, which delivers on Whirlpool Corporation's promise of purposeful innovation." The test market launch will be supported through a crowdfunding campaign in partnership with Indiegogo, set to go live on January 6, 2017 to coincide with the Consumer Electronics Show. The Zera ™ system will be unveiled in select test markets including Austin, Chicago and San Francisco starting in April. Zera ™ is the third product to be launched by WLabs of Whirlpool Corporation. Earlier this year, WLabs also launched the Vessi ™ Beer Fermentor and Dispenser system, giving users a chance to brew beer at home in as little as seven days. Visit Zera.com to learn more and sign up for updates.