NEW YORK, Nov. 15, 2016 /PRNewswire/ -- Ruder Finn, a leading independent global creative and communications agency, announced today that James Walker has joined the firm's U.S. Corporate Practice as Group Vice President of Social Engagement & Digital Content.
Walker will lead social engagement and digital content strategies designed to enhance corporate reputation, raise senior executive visibility, build influencer and stakeholder engagement, and manage crisis and issues communications for agency clients. He brings broad expertise in digital analytics, digital infrastructure development, community/channel management and paid media placement to the role. Walker will report to Keith Hughes, EVP, Head of Ruder Finn's U.S. Corporate Practice and closely collaborate with Ruder Finn's in-house, award-wining digital practice, RFI Studios. Walker brings Ruder Finn extensive communications experience from clients such as Capital One, Boehringer Ingelheim, Johnson & Johnson, Deloitte, Microsoft and Nestlé in industries that range from technology, pharma and sustainability to luxury goods and professional services. Prior to joining Ruder Finn, Walker was Vice President, Digital & Corporate at Cohn & Wolfe, where he led social/digital strategy development and execution for the New York corporate practice. Prior to that, Walker served as the Global Digital Marketing Manager at the Nature Conservancy, where he focused on digital fundraising, engagement and issues advocacy campaigns. "We're thrilled to have James join our team as we broaden our focus on the essential impact social and digital communications can have on building distinctive corporate reputations," says Hughes. "James has a strong global industry reputation for driving multichannel communications initiatives that push new boundaries and achieve superior results. His vision will help our clients anticipate how they can get ahead of the curve and their competition in an increasingly tough marketplace."