MOUNT LAUREL, N.J., Nov. 15, 2016 /PRNewswire/ -- Dr. Oetker, a family-owned company with more than 125 years of delivering high quality food experiences around the world, is announcing that the same great-tasting ingredients from Ristorante Pizza are arriving in the US with a bold new package and under a fresh new name: Virtuoso Pizza. It's the same delicious taste but with a new brand name and updated packaging to more accurately reflect the best-in-class, quality pizza that has always been inside the box.
For years, Dr. Oetker has been committed to delivering pizza that brings home the simple and joyful pleasures of time well spent with family and friends. Now, with the conversion from Ristorante to Virtuoso, the company adds a new look to the freezer aisle and a fresh perspective to routine dinners. "We are incredibly proud to introduce Dr. Oetker Virtuoso in the US, which comes as the result of extensive consumer research and careful consideration," said William Whalen, Executive Vice President at Dr. Oetker USA. "Virtuoso is a high quality pizza with the same fresh-tasting ingredients and distinctive flavor combinations many consumers already know and love from Ristorante." The name Virtuoso epitomizes Dr. Oetker's celebrated qualities of artistic excellence and skill, and the Virtuoso is someone who excels above and beyond in the performance of their chosen art form. In this case, it's crafting best-in-class, premium pizza by applying very deliberate techniques, imagination and creativity to give rise to masterfully delicious pizza from the crust up.