WASHINGTON, Nov. 15, 2016 /PRNewswire/ -- Today, the Ad Council in partnership with the U.S. Department of Health and Human Services, AdoptUSKids, and KBS launched new public service advertisements (PSAs) for the award-winning Adoption from Foster Care campaign. The new television and radio PSAs encourage the adoption of older youth from foster care. Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7979251-ad-council-adoptuskids-adopt-from-foster-care
Of the 428,000 youth under the age of 18 in the U.S. foster care system, 112,000 are currently waiting for adoptive families, according to the most recent Adoption and Foster Care Analysis and Reporting System (AFCARS) data. Since the project's launch in 2002, more than 26,000 children who were once photo listed on the AdoptUSKids website have been placed with permanent families. However, older youth and teens have lower adoption rates than younger children, and they often wait longer to be adopted. Currently, of the 5,560 youth photo-listed on the website as available for adoption, 43% are between the ages of 15 and 18 years old. "Every child, regardless of age, deserves the love and stability that a family can offer. In recognition of National Adoption Month this November, we thank and celebrate all adoptive families throughout the country," said Rafael López, Commissioner of the Administration on Children, Youth and Families. "Families who adopt older youth provide teens with love, acceptance and support during a critical period of life and throughout many important milestones. We are proud to sponsor the Adoption and Foster Care campaign to encourage adoptions of older youth nationwide." The central idea behind the campaign is that there is no single right answer when it comes to parenting, furthering the message "You don't have to be perfect to be a perfect parent." This year's PSAs, created pro bono by advertising agency KBS, spotlight the moments when older kids still rely on their parents for help and support, inspired by the experiences of real adopted teens and their parents. In the new PSAs, the parents explore creative solutions to parenting challenges, such as a father helping his daughter improve her grades in French class, and a mother with a cat allergy trying to accommodate her son's request for a family pet. The humorous, lighthearted scenarios they depict aim to reassure prospective parents that even if they are not "perfect," they can provide the stability and security that older youth in foster care need and deserve.