Canadian shoppers want personalized offers this holiday season TORONTO, Nov. 15, 2016 /CNW/ - The majority of Canadians plan to do their holiday shopping in-store according to new research from SAS. The analytics leader surveyed 4,061 adult consumers from Canada, the United States and the United Kingdom about their holiday shopping habits. The research found that 85% of Canadians surveyed favour shopping in-store for their holiday gifts, compared to 59% and 70% of their British and American counterparts, respectively. "Despite global e-commerce trending upward, Canadians still prefer the in-store experience during the holidays," said Augustin Nguyen SAS Retail Solutions Specialist for SAS Canada. "During the busiest shopping season, retailers should remember that consumers are only as loyal as you give them reason to be. To compete, retailers need to leverage the power of technology and high performance analytics to understand customers personally, delivering real-time deals and recommendations both online and in-store." Canadians are Skittish about Mobile Payments While Canadians prefer shopping in-store, many are still hesitant to embrace mobile payments: 90% of shoppers today do not use mobile payments, with 62% saying their credit or debit card is just as convenient, and 31% citing security concerns. Canadians Won't Stand for 'Out of Stock' Retailers need to be equipped with the right volume of each product in stock during the holidays, as half (51%) of Canadians surveyed said that if a brand or item they wanted to purchase was not available in-store, they would go to another store to find it. Likewise, if an item is out of stock online , more than half (59%) of those surveyed would go to a different website to get their desired gift. Using analytics, retailers can improve demand forecasting to help inform how much product to have in stock during the holidays and cut down on missed opportunities.