BROOKLYN, N.Y., Nov. 15, 2016 /PRNewswire/ -- Greats Brand Inc. has announced that Rachael Ulman will join as President and Chief Operating Officer. She will assume responsibilities on November 14, 2016 and will work alongside Ryan Babenzien, Greats CEO & founder. Ulman's new role at Greats will include general company management, as well as leading finance, operations, digital marketing, and ecommerce technology. Rachael is an ecommerce veteran, having most recently worked at Amazon.com where she led marketing and merchandising for MyHabit.com. "I couldn't be more excited to have Rachael join me and the team as we continue to build the Greats brand," said Babenzien. " Rachael's work experience speaks for itself and she brings complementary skills to mine. Rachael will bring an analytical culture to the brand and years of ecommerce operational expertise and leadership to our young team. We've done a solid job of laying the foundation and creating a brand that customers are loyal to, now it's time for us to run faster.""I am thrilled to join Ryan and the Greats team to help accelerate the tremendous growth and success they've experienced. Greats has established a loyal fan base and is poised for continued success," said Ulman on joining Greats Brand Inc. Ulman holds a Masters of Business Administration degree from Northwestern University's Kellogg School of Management and a Bachelor's degree in Finance from Bradley University. She has previously held senior roles at Amazon, Walmart Global Ecommerce, and McKinsey & Company. Greats is the first sneaker brand to be "Born in Brooklyn." Greats is passionate about building the best footwear in the game at the best price. As Charles Eames liked to say about his designs, "the best, for the most, for the least" and we think that's right.