STAMFORD, Conn., Nov. 15, 2016 /PRNewswire-USNewswire/ -- While the majority of consumers believe many of the issues related to recycling have improved since the 1970s, such as "ease of recycling" and the "amount of waste" that is recycled, most consumers feel the amount of waste in landfills and oceans is worse, according to the first "Consumer Tracker Recycling Survey," released today by national nonprofit Keep America Beautiful and Natural Marketing Institute (NMI), a national market research firm.
The national recycling survey, conducted online among a representative sampling of 1,000 American adult consumers, focused on measuring consumers' recycling attitudes and behaviors and, ultimately, what prevents consumers from recycling. The findings of the study are being announced for America Recycles Day, a Keep America Beautiful national initiative, which takes place annually on and in the weeks leading up to Nov. 15. For highlights of Keep America Beautiful's Consumer Tracker Recycling Survey, click here. While 71 percent of consumers believe both the ease of recycling and the amount of products made from recycled material are better than in the past, and 63 percent believe the amount of waste recycled has improved, it's notable that those surveyed believe the amount of waste in oceans is worse (41 percent) and the amount of waste in landfills is worse (36 percent). These beliefs could be why consumers offer as their top reasons they recycle are to reduce the amount of waste going into landfills (51 percent) and to conserve the earth's resources by re-using material (43 percent).